On September 15, MARKETINGFORCE fell 5.17% in regular trading to HK$49.5 per share, with turnover of approximately HK$382 million. Despite an early-session bounce in SaaS names driven by calls from three major AI companies to slow AI iteration — which briefly eased fears of AI disrupting traditional software — the stock failed to hold gains and reversed sharply in the afternoon.

The broader Application Software sector continues to face headwinds. Intuit recently issued FY2027 guidance well below market expectations, with non-GAAP EPS guidance of $22.88–$23.12 versus consensus of $27.30, dampening global SaaS valuations. Additionally, DeepSeek's launch of a low-cost AI model has intensified competitive concerns across the industry. Within the sector, SENSETIME-W fell 1.19%, HORIZONROBOT-W declined 2.27%, and PHANCY dropped 1.57%.

MARKETINGFORCE reported strong interim results on August 13, with revenue of RMB 1.96 billion (up 111.2% YoY), net profit of RMB 203 million (up 466.1% YoY), and operating cash flow turning positive at RMB 500 million. However, macro-level pressures on SaaS valuations and sector-wide selling have overshadowed the company's fundamental improvement in the near term.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)