To thoroughly implement the directives from the national united front work conference on publicity, enhance the political competence, professional skills, and risk management capabilities of publicity officers within the federation system, and better support the healthy development of the private economy, the Fuzhou Federation of Industry and Commerce held its 2026 publicity officer training program on September 17-18.

Held at Fuyao University of Science and Technology, the two-day event attracted over 100 participants from various county-level federations, industry associations, and chambers of commerce based in Fuzhou. The program was designed around core publicity requirements, featuring a curriculum taught by senior media experts, artificial intelligence industry specialists, and university professors in ideological education.

Experts offered practical guidance on content creation, intelligent tool application, and emergency response, aiming to address skill gaps and refresh communication philosophies. You Ningjian, deputy director and senior editor at the news center of Fujian Radio and Television Group, focused on operational standards, planning strategies, and short-video production for new media accounts of business associations, providing actionable pathways for effective and engaging publicity.

Xu Jing, associate professor and deputy dean of the School of Data Industry at Fuzhou Software Vocational and Technical College, showcased the practical use of AI in publicity, covering AI-assisted copywriting, visual material generation, and video production through case studies. This helped participants embrace human-machine collaboration to improve content creation efficiency.

Chen Yishou, professor and doctoral supervisor at Fujian Normal University's School of Marxism, delivered lectures on risk warning, analysis, and response strategies tailored to private sector publicity work. His sessions aimed to sharpen political awareness and bolster the ability to safeguard the publicity front for the private economy.

Interactive sessions allowed participants to raise questions about topic selection, public account management, and handling emerging risks, fostering lively discussion and deep exchanges with the instructors. The program also featured immersive on-site learning, blending classroom instruction with field visits to broaden creative perspectives and gather fresh material.

During a tour of Fuyao University of Science and Technology's campus and museum, attendees observed firsthand the institution's positioning as a high-level, compact, research-oriented, and international hub, gaining insight into how technological innovation drives industrial growth—valuable inspiration for future stories on private sector innovation. A separate visit to the Shuixilin ancient houses on the university's east bank immersed participants in Fuzhou's local history and cultural heritage, enriching their creative approach to culturally resonant publicity content.

Participants shared positive feedback on the training. Hu Lin, a publicity officer from the Lianjiang County Federation, noted the program's practical focus, saying, "The new media operations course offered clear direction for planning, the AI hands-on session broke conventional thinking, and the campus tour expanded my perspective. I'll apply these insights to highlight Lianjiang's unique traits and tell compelling stories about our local private economy." Chen Lu, from the Fuzhou Private Entrepreneurs Association, highlighted the AI tools segment as particularly impactful, adding, "The instructors systematically walked us through knowledge base setup, copy generation, and layout optimization, turning scattered experiences into a cohesive process. The risk management course also outlined a complete framework from identification to resolution."

Xu Zhixian, secretary-general of the Fuzhou Henan Chamber of Commerce, described the two days as a growth journey. "I now see the role of a federation publicity officer as more than just writing—it's about spreading party policies, shaping organizational image, and safeguarding the discourse around the private economy. I'll put what I've learned into practice to share how our chamber and Fuzhou are progressing together."

The training was comprehensive and well-targeted, equipping publicity officers across the system with renewed energy and skills. Moving forward, the Fuzhou Federation of Industry and Commerce will continue strengthening team building, encouraging all officers to translate their learning into tangible results, innovate in communication methods, and contribute to the high-quality advancement of the city's private economy.