According to figures released at a State Council Information Office press conference on Wednesday, the number of micro-drama users across the country has surpassed 800 million, with the market size for 2025 exceeding the 100 billion yuan threshold.
The briefing, part of the "Opening Chapter for the 15th Five-Year Plan" series, highlighted the rapid growth and significant share of AI-generated dramas within this sector. As this segment expands, authorities are emphasizing the need to balance innovation encouragement with safeguarding fundamental principles.
Under the new guidance, AI-produced dramas must carry clear content labels. Platforms are also expected to strictly adhere to regulations concerning the use of personal likenesses and voice recordings, ensuring thorough checks at every stage of production.
Ultimately, the message is clear: AI serves as a tool, while humans remain the core of the creative process. The faster AI dramas develop, the more critical it becomes to maintain rigorous content quality standards.