On September 15, MIXUE GROUP fell 3.01% in regular trading, trading at 186.5 HKD/share, with turnover of approximately 11.81 million HKD, continuing its post-IPO downward trend below offering price.

The decline extends selling pressure triggered by the company's H1 interim results. MIXUE GROUP reported H1 revenue of RMB 15.216 billion, up only 2.3% year-over-year, while net profit fell 14.7% to RMB 2.296 billion, marking its first-ever half-year profit decline since public financial disclosure began. Gross margin contracted from 31.6% to 30.4%, while administrative expenses surged 39.4% year-over-year and net margin narrowed by 3 percentage points. Despite expanding its store network by approximately 21% year-over-year to nearly 64,000 locations, same-store performance declined significantly, with domestic per-store revenue estimated to have fallen by double digits. Overseas stores totaled 4,378, a net decrease of 355 units.

Several brokerages have adjusted their outlooks. One firm downgraded the stock to Hold, cutting its target price by 45% to 211.50 HKD, citing a shift in short-term logic away from store expansion toward same-store metrics. Another maintained a Buy-equivalent rating, viewing profit declines as a result of proactive strategic investment rather than operational deterioration.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)