On September 14, BUSYMING rose 3.03% in regular trading, trading at HKD 374.4/share, with turnover of approximately HKD 12.18 million. The stock staged a technical rebound after three consecutive sessions of weakness driven by a store weighing scandal, during which it fell to as low as HKD 363.4 on September 11.

On the news front, multiple Chinese cities launched special inspections targeting bulk snack retailers for short-weighing violations, affecting the company's subsidiary brands. In response, BUSYMING issued a public apology on September 7 and announced enhanced corrective measures, including a 10x price-difference compensation for any weighing error, the establishment of a dedicated compensation fund, mandatory daily scale calibration, and real-time data transmission of weighing records to headquarters.

Brokerage analysts noted in their latest reports that the weighing controversy has limited impact on the company's fundamentals, and the price pullback presents a strategic entry point. The company reported strong H1 results on August 24, with revenue of RMB 45 billion, up 60% year-over-year, and adjusted net profit of RMB 2.45 billion, up 136.6%. Major institutions including Goldman Sachs, Citi, and China Merchants Securities maintain Buy ratings with target prices ranging from HKD 530 to HKD 581.

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