China Pacific Insurance's Qingdao branch has earned national recognition after its pioneering egg-laying hen income insurance initiative was spotlighted in a special report on CCTV's "World Insight" program. The company's innovative agricultural insurance approach, which tackles the long-standing challenge of price volatility in the poultry farming sector, has received authoritative endorsement from central media and drawn widespread attention across the industry.
Egg-laying hen farming represents a vital and distinctive livelihood industry in Qingdao, yet conventional养殖 insurance products have traditionally concentrated on covering production losses stemming from natural disasters or disease outbreaks. These legacy policies fail to address the financial strain created by fluctuating market prices. With egg prices swinging frequently and substantially due to supply-demand cycles and shifting consumption patterns, farmers have consistently grappled with the unsettling prospect of "higher output without corresponding income gains."
To directly confront this industry-wide pain point, China Pacific Insurance (Group) Co., Ltd. Qingdao branch has broken through the conventional boundaries of agricultural insurance by launching an income protection plan for egg farmers. This pioneering product formally incorporates market price volatility into its coverage scope, employing a "income shortfall reimbursement" mechanism that directly shields farmers against operational risks while establishing a robust safety net for their earnings.
To lower the barrier to entry, the program leverages a substantial 80% government subsidy, meaning farmers bear only 20% of the premium cost. This significant reduction in financial burden ensures that the benefits of subsidized insurance genuinely reach grassroots farming operations.
In parallel with the product launch, the company has deployed a comprehensive "Three Hearts" service framework designed to deliver a seamless, full-cycle risk protection experience. The "peace of mind" component centralizes the entire process, accelerating everything from policy enrollment and claims reporting to settlement through a unified digital platform. The "trustworthy" pillar establishes a transparent system with real-time claim status updates and complete traceability, creating a closed-loop risk management chain. The "secure" element assigns dedicated service teams that integrate deeply into the daily operations of farming enterprises.
Since the inception of the egg-laying hen income insurance, the Qingdao branch has accumulated a total risk protection volume of 387 million yuan for the local poultry farming industry, with cumulative claims payouts exceeding 15 million yuan. During the egg price downturn of 2025 in particular, the company activated its rapid claims protocol without delay, proactively identifying affected farmers, streamlining documentation requirements, and accelerating compensation disbursement. By delivering full and timely payments directly into farmers' hands, the initiative effectively bridged income gaps and stabilized confidence across the养殖 community, earning high praise from both local government authorities and agricultural producers.
Looking ahead to 2026, China Pacific Insurance (Group) Co., Ltd. plans to expand the egg-laying hen income insurance coverage across the entire Qingdao region, achieving comprehensive participation of all municipal farming entities. This strategic broadening of the program's reach will open new avenues for growth in the city's distinctive agricultural insurance sector. Beyond this expansion, the company remains committed to deepening its engagement with the rural insurance market, aligning product innovation with Qingdao's specific agricultural industry requirements, and constantly refining its service offerings to pioneer additional specialty insurance models — all in support of the region's agricultural advancement and the broader rural revitalization agenda.