On September 16, BUSYMING fell 3.02% in regular trading, trading at 360.6 HKD/share, with turnover of 16.75 million HKD. The stock had already declined 4.88% in the prior session, marking two consecutive days of losses following a brief rebound.

The ongoing decline stems from a weighing fraud scandal that has engulfed the company's franchise store network. Market regulators across multiple cities launched special inspections into short-weighing practices at bulk snack retailers, directly implicating stores under BUSYMING's brands. While the company issued a public apology on September 7 and rolled out corrective measures — including 10x compensation for weighing errors, daily scale calibration, and real-time data transmission to headquarters — investor concerns over franchise management and quality control across its 26,405-store network remain unresolved.

On September 14, Citi reiterated its Buy rating with a 555.9 HKD target price, temporarily lifting the stock over 6%. However, the rally proved short-lived as selling pressure resumed, reflecting persistent uncertainty over terminal-store governance risks under the franchise model. The stock has now pulled back significantly from recent highs as the market reprices franchise management risk.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)