耐克

36.22

-0.8300-2.24%

盤後：36.20-0.0199-0.05%19:59 EDT

成交量：2,969.31萬

成交額：10.79億

市值：535.40億

市盈率：17.25

高：36.88

開：36.85

低：36.17

收：37.05

52周最高：76.97

52周最低：36.17

股本：14.78億

流通股本：11.77億

量比：0.97

換手率：2.52%

股息：1.63

股息率：4.50%

每股收益(TTM):2.10

每股收益(LYR):2.10

淨資產收益率：22.14%

總資產收益率：6.97%

市淨率：3.60

市盈率(LYR):17.25

資料載入中...

總覽公司新聞資訊公告

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Corporation涨3.45%，史蒂夫·马登涨3.28%，勃肯涨0.44%。耐克公司是世界上最大的运动鞋和运动服装销售商，主要从事运动鞋、服装、设备、配件和服务的设计、开发和全球营销和销售，通过耐克旗下的零售店和互联网网站，以及世界各地的独立经销商和授权经销商向零售客户销售产品。（以上内容均基于市场公开消息，由程序或算法智能生成，仅作为股价异动提醒，不作为投资建议或交易依据。）","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["NKE"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2656347359","title":"耐克向經銷商砍了一刀","url":"https://stock-news.laohu8.com/highlight/detail?id=2656347359","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2656347359?lang=zh_tw&edition=fundamental","pubTime":"2026-08-03 11:43","pubTimestamp":1785728594,"startTime":"0","endTime":"0","summary":"作者 |豹变 高宇哲传言已久的靴子落地，耐克向线上经销商们砍了一刀。对于耐克砍掉线上经销权的决策，他觉得是为了夺回控价权。虽然政策已经落地，但李冉认为，耐克不太可能把线上经销权彻底“一刀切”。他判断，耐克在收紧之后，未来可能会适度放开一些口子，只是经销商很难再拥有过去那样的定价空间了。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785723561441890127","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["LU1303367103.USD","LU0823411888.USD","BK4588","BK4566","LU0128525929.USD","BK4534","LU0889566641.SGD","LU0052756011.USD","LU0708994859.HKD","LU0792757196.USD","LU0786609619.USD","BK4533","LU2098885051.SGD","LU0310800379.SGD","BK4558","BK4146","LU0310800965.SGD","IE00BYQQ9H92.USD","LU1267930573.SGD","BK4561","LU1267930227.SGD","BK4581","LU0029864427.USD","LU1267930813.SGD","IE00BFXG0V08.USD","NKE","BK4585","LU0128525689.USD","STYL"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655354013","title":"第3次更新-彪馬股價下跌，因未上調業績指引令市場失望","url":"https://stock-news.laohu8.com/highlight/detail?id=2655354013","media":"路透中文","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655354013?lang=zh_tw&edition=fundamental","pubTime":"2026-07-31 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30%","url":"https://stock-news.laohu8.com/highlight/detail?id=2655486032","media":"环球市场播报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655486032?lang=zh_tw&edition=fundamental","pubTime":"2026-07-29 20:07","pubTimestamp":1785326820,"startTime":"0","endTime":"0","summary":"核心要点自 2021 年至今，耐克中国业务规模缩水 30%；截至今年 5 月末，年度营收创下八年新低。耐克否认自身在中国丧失文化吸引力，称正深耕本土体育圈层，争取年轻消费者。按理说，耐克在中国本应迎来业绩全速增长。公司营收连续八个季度同比下滑；2021 年至今整体销售额萎缩 30%，截至 5 月底，全年营收跌至八年最低。2021 财年年末，耐克中国年度营收创下 82.9 亿美元历史峰值。耐克宣布中国大陆线上全渠道将于 2027 年 1 月 1 日全面关停。","market":"other","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/usstock/c/2026-07-29/doc-iniknrrf5737142.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["LU0029864427.USD","NKE","IE00BYQQ9H92.USD","BK4581","BK4534","LU0786609619.USD","BK4588","LU0792757196.USD","LU0052756011.USD","BK4533","BK4566","LU1267930813.SGD","BK4585","IE00BFXG0V08.USD","LU0889566641.SGD","BK4558","BK4146","LU0128525929.USD","LU0310800965.SGD","LU0708994859.HKD","LU0823411888.USD","LU0128525689.USD","STYL","BK4561","LU1267930573.SGD","LU1303367103.USD","LU1267930227.SGD","LU2098885051.SGD","LU0310800379.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655857191","title":"【券商聚焦】長江證券維持滔搏(06110)買入評級 指耐克線上終止短期承壓","url":"https://stock-news.laohu8.com/highlight/detail?id=2655857191","media":"金吾财讯","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655857191?lang=zh_tw&edition=fundamental","pubTime":"2026-07-29 15:59","pubTimestamp":1785311948,"startTime":"0","endTime":"0","summary":"金吾财讯 | 长江证券发布研报指，滔搏 及宝胜国际相继公告，收到耐克正式通知，其中国内地耐克产品线上平台销售将于2027年1月1日起全面终止。该行指出，耐克产品线上平台销售收入分别占滔搏FY2026总收入及宝胜国际2025年总收入的22%及15%，线上业务终止预计短期将对公司经营造成重大负面影响。但中长期看，此举有望助推打造更强大、更可持续的零售市场生态，滔搏及宝胜国际也将在线下销售渠道与耐克保持紧密合作。","market":"sg","thumbnail":"https://static.szfiu.com/news/20250106/NGZhNmEwMzJkNDhkNWE0NjE0NjM0MTA4NTA5NzI5NDQz.jpg","type":0,"news_type":0,"thumbnails":["https://static.szfiu.com/news/20250106/NGZhNmEwMzJkNDhkNWE0NjE0NjM0MTA4NTA5NzI5NDQz.jpg"],"rights":null,"property":["rate"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"1987029","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["NKE","000783","06110","KCE"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655309358","title":"耐克渠道大清洗，賣不動是經銷商的問題？","url":"https://stock-news.laohu8.com/highlight/detail?id=2655309358","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655309358?lang=zh_tw&edition=fundamental","pubTime":"2026-07-29 10:42","pubTimestamp":1785292975,"startTime":"0","endTime":"0","summary":"耐克在中国内地市场的渠道变革，正在轰轰烈烈的展开，而头部经销商滔搏国际将受到一次巨大的冲击。当然，也不能忽视线下渠道，耐克直营店并不多，特别在下沉渠道，仍然是靠滔搏等经销商数千门店的覆盖。日常运动与穿搭客群大规模流向国货，倒逼耐克经销商常年五折清仓，进一步透支品牌价值，陷入不打折卖不动，而打折贬溢价的恶性循环。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1784907722780997467","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["LU1267930813.SGD","BK4533","LU0310800379.SGD","LU0128525689.USD","STYL","LU0823411888.USD","LU1267930573.SGD","LU0029864427.USD","LU0708994859.HKD","BK4534","BK4581","BK4146","IE00BFXG0V08.USD","BK4561","LU0310800965.SGD","BK4558","LU0128525929.USD","LU2098885051.SGD","LU0889566641.SGD","LU0786609619.USD","BK4588","LU1267930227.SGD","LU0052756011.USD","BK4585","IE00BYQQ9H92.USD","BK4566","NKE","LU1303367103.USD","LU0792757196.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654705090","title":"耐克「戒斷」經銷商","url":"https://stock-news.laohu8.com/highlight/detail?id=2654705090","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654705090?lang=zh_tw&edition=fundamental","pubTime":"2026-07-28 17:13","pubTimestamp":1785229995,"startTime":"0","endTime":"0","summary":"面对这场地震，耐克给出的解释是“减少线上渠道碎片化”，把分散的渠道收归官方。这五个月，对耐克来说是搭建自营团队的过渡期，但对经销商而言，却是一条明确的死亡线。连续八个季度下滑之后耐克选择拿经销商开刀7月23日，#滔搏暴力打折甩卖耐克库存#冲上热搜第一。比正在“暴力打折”的经销商还便宜了20块。滔搏与宝胜，是耐克在中国的两家主力经销商。但在DTC模式下，耐克绕过经销商、通过自营渠道直接销售。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785125574240001330","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["LU0052756011.USD","BK4566","LU0029864427.USD","BK4146","LU1267930227.SGD","LU1267930573.SGD","LU0708994859.HKD","LU0310800965.SGD","BK4533","LU2098885051.SGD","LU0128525689.USD","IE00BYQQ9H92.USD","IE00BFXG0V08.USD","LU0823411888.USD","LU0889566641.SGD","BK4585","BK4534","LU1267930813.SGD","BK4581","STYL","BK4561","LU0792757196.USD","NKE","BK4558","LU1303367103.USD","LU0310800379.SGD","LU0128525929.USD","LU0786609619.USD","BK4588"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654070570","title":"當大品牌收回授權，經銷商還能怎麼活？","url":"https://stock-news.laohu8.com/highlight/detail?id=2654070570","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654070570?lang=zh_tw&edition=fundamental","pubTime":"2026-07-28 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11:46","pubTimestamp":1785210410,"startTime":"0","endTime":"0","summary":"7月15日，安踏确认徐阳辞任安踏品牌CEO，集团联席CEO赖世贤代理接手。7月22日，滔搏、宝胜相继公告，收到耐克正式通知：自2027年1月1日起，将终止在中国内地线上平台销售耐克产品。安踏等不起徐阳，而耐克中国却正需要一个徐阳。她接手时，耐克大中华区已经连续8个季度营收下滑。最后一件，才是耐克中国真正的命门。2019年，安踏联合财团以46亿欧元买下亚玛芬体育，徐阳开始负责始祖鸟中国业务。耐克曾经是中国运动行业的教科书。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785146488764256215","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["IE00BQXX3F31.USD","02020","IE00BYV24P56.USD","BK1227","BK1500","LU0326950275.SGD","LU0823426480.USD","IE00BYQQ9H92.USD","LU2177674079.SGD","BK4146","LU0052756011.USD","BK4588","LU0261947096.USD","82020","LU0823426308.USD","IE00BFXG0V08.USD","IE00B031J352.USD","LU0708994859.HKD","IE00BQXX3C00.GBP","LU0650527681.SGD","STYL","BK4533","LU0244354667.USD","BK4558","LU2008162690.USD","LU0128525689.USD","LU0594300179.USD","BK4566","BK4581","LU0261950470.USD","IE00BGV7N243.SGD","LU0128525929.USD","IE0008368742.USD","NKE","LU0889566641.SGD","LU1303367103.USD","LU0251144936.SGD","LU0823411888.USD","LU0029864427.USD","ANPDY","LU0786609619.USD","LU0594300419.USD","LU0792757196.USD","BK1168","LU1267930573.SGD","LU0052750758.USD","LU0048597586.USD","BK4534","LU2039709279.SGD","LU0310800965.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654047940","title":"耐克中國可能誤解了「價格戰」信號？治標更要治本","url":"https://stock-news.laohu8.com/highlight/detail?id=2654047940","media":"虎嗅APP","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654047940?lang=zh_tw&edition=fundamental","pubTime":"2026-07-27 22:34","pubTimestamp":1785162840,"startTime":"0","endTime":"0","summary":"乱世用重典，考虑到耐克大中华区业绩连续8个季度下滑，申凯希开出一味猛药，也在情理之中。耐克高层认为，本应依靠体育专业性驱动增长。大中华区已连续八个季度营收同比负增长，成为耐克全球唯一持续负增长的核心市场。申凯希明确表示，此次调整的目的“不是减少购物入口，而是减少线上渠道碎片化，加强消费旅程的完整性”。耐克同时在进行更广泛的变革。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://mp.weixin.qq.com/s?__biz=MTQzMjE1NjQwMQ==&mid=2656189741&idx=3&sn=3f0ad554dbde66fdd3e081ae07b47b74&chksm=67fc8b293e2ecb880c70cd76cd7ae2f2e5429c0fbf9c59b1786201f5718b7ccca4170ef1bf8c&scene=0#rd","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"weixin_highlight","symbols":["BK4558","LU1303367103.USD","STYL","LU1267930573.SGD","BK4566","IE00BYQQ9H92.USD","LU2098885051.SGD","LU0310800965.SGD","LU0823411888.USD","LU1267930227.SGD","LU0786609619.USD","NKE","LU0889566641.SGD","LU0128525929.USD","BK4581","BK4533","LU0029864427.USD","BK4585","LU0708994859.HKD","LU0792757196.USD","LU0310800379.SGD","LU1267930813.SGD","BK4588","LU0128525689.USD","IE00BFXG0V08.USD","BK4146","BK4561","BK4534","LU0052756011.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654304820","title":"福特效仿耐克球鞋限量發售模式，主推車輛個性化定製以增厚利潤","url":"https://stock-news.laohu8.com/highlight/detail?id=2654304820","media":"环球市场播报","labels":["productRelease"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654304820?lang=zh_tw&edition=fundamental","pubTime":"2026-07-27 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美元。","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/usstock/c/2026-07-27/doc-inikhcky9812774.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"productRelease","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["LU0052756011.USD","BK4566","LU0029864427.USD","BK4146","LU1267930227.SGD","LU1267930573.SGD","LU0708994859.HKD","LU0310800965.SGD","BK4533","LU2098885051.SGD","LU0128525689.USD","IE00BYQQ9H92.USD","IE00BFXG0V08.USD","LU0823411888.USD","LU0889566641.SGD","BK4585","BK4534","LU1267930813.SGD","BK4581","STYL","BK4561","LU0792757196.USD","NKE","BK4558","LU1303367103.USD","LU0310800379.SGD","LU0128525929.USD","LU0786609619.USD","BK4588"],"isVideo":false,"video":null,"gpt_icon":0}],"pageSize":20,"totalPage":20,"pageCount":4,"totalSize":400,"code":"91000000","status":"200"}]}}

耐克

市場快訊——美股行情動態-Leidos、Marathon Petroleum、Qnity

耐克將上線訓練新系列Nike Hybrid

異動解讀｜耐克盤前下跌3.07%，摩根大通下調評級至減持

摩根大通警告稱，重整舉措可能對截至2028財年的業績造成拖累，耐克股價因此走低

摩根大通將耐克評級下調至「減持」後，耐克股價盤前下跌約3%。

小摩：將耐克評級下調至「跑輸大盤」

異動解讀｜耐克盤中上漲3.36%，報42.81美元

耐克向經銷商砍了一刀

第3次更新-彪馬股價下跌，因未上調業績指引令市場失望

異動解讀｜耐克盤中下跌3.08%，中國渠道大整頓引發持續拋壓

第4次更新-阿迪達斯股價暴跌17% 盈利不及預期蓋過銷售上調

阿迪達斯上調2026年銷售預期

耐克曾是中國球鞋市場霸主，如今銷售額下滑 30%

【券商聚焦】長江證券維持滔搏(06110)買入評級 指耐克線上終止短期承壓

耐克渠道大清洗，賣不動是經銷商的問題？

耐克「戒斷」經銷商

當大品牌收回授權，經銷商還能怎麼活？

耐克中國需要安踏徐陽

耐克中國可能誤解了「價格戰」信號？治標更要治本

福特效仿耐克球鞋限量發售模式，主推車輛個性化定製以增厚利潤

【券商聚焦】長江證券維持滔搏(06110)買入評級指耐克線上終止短期承壓